Liz Saunders founded The Tivich Group in 2013, after more than 15 years of specialty expertise in event marketing and booking management. She realized after working with many different types of artists and speakers, that critical steps between message, booking, and performances were often being missed – and that she could change that scenario for the better, for all involved. This is why she wrote the Negotiate Better Contracts course. it allows her to help more speakers achieve their financial goals
Today, Liz applies her creative and practical problem-solving approach towards helping artists and speakers increase their revenue and opportunities by providing end-to-end consultation and service in managing event bookings, speaking tours, and other connected events. As a former road manager, event coordinator, social media strategist, and marketing advisor, Liz draws from extensive expertise in the many fields that brands, bloggers, entertainers, and speakers often face – and she harnesses those strengths to the benefit of those she serves. Most often, the authors, bloggers, and speakers with whom Liz works find she is able to negotiate stronger contracts, plan more reasonable travel tours and speaking engagements, and create an environment more conducive to superior performances and ongoing creative development. She has since enjoyed working with clients such as Heidi St. John, Frederic Gray, Crystal Paine, Ken Davis and Derrick Tennant.
Liz is a graduate of the University of Miami, where she earned her Bachelor’s in Business Administration with a focus in Marketing. She also holds a Masters in Business Administration from Florida State University, but only cheers for Hurricane football. In addition to Hurricane football, she enjoys paddle boarding and outdoor activities that keep her near the ocean.